Lab #6 Multichannel Media

Our group set up a survey via Surveymonkey to get a sample of Texas A&M students' TV viewing habits. We gathered over 100 submissions using Facebook and email lists as our means of recruiting people. The results seemed very consistent with what we expected in terms of the hours people watched per day, what time of day, and how they watch their TV.

Cable was by far the most frequently used source, but streaming TV online was a pretty strong second. Especially with the crazy and inconsistent schedule of a college kid, streaming tv provides full shows whenever it is convenient for you.

Apparently watching at home is the only way to go. Some people chose to watch it elsewhere, but 97% is a pretty safe majority.

These results were pretty across the board which supports why TV needs to offer a variety of channels that provide a strong diverse spectrum of information and entertainment.

Most people watch from 1-2 hours a day, but there is a strong bell curve represented in the chart. Ultimately, TV is still watched regularly but doesn't consume the heart of people's lives like it used to.

Again, a bell curve showing the trend towards evening viewing. From the results and factoring in a typical college student's schedule, TV viewing is a pasttime people use after school and work before bed or nighttime activities.

Our last question was "How important is TV watching to your daily schedule?" We tried to find out how vital TV was to college students and see how dependent their lives were on that form of media. Surprisingly, not a lot of people really have a passion for TV.


All in all, the results were pretty consistent with our thoughts on how college students viewed TV. The only real surprise was the amount of people doing streaming video as opposed to cable TV.